尊樺。往事前塵

For Wu Chun, health is wealth

吳尊說Fitness Zone Serusop分店將於2月13日開幕。
中文翻譯：尊樺開心酒店

Wu Chun says Fitness Zone's new branch in Serusop will open on February 13. Pictures: BT/Goh De No

GOH DE NO
BANDAR SERI BEGAWAN
Saturday, January 29, 2011

FITNESS Zone Serusop分店 即將開幕，健身房已經準備好迎接更多會員的加入。

吳尊，健身房擁有人兼國際影星，表示市場若有需求的話 Fitness Zone樂意開更多分店。他返汶度過農曆春節，和汶萊時報分享他的新年計畫和對汶願景。

汶萊時報：所以Fitness Zone Serusop分店何時正式開幕？你對這家分店的期許？

吳尊：正式開幕日期是2月13日，目前市場反應很好，去年至今我們會員成長一倍。之前是每個月150名會員，現在每個月有300名會員。還有很多人持續加入讓我們很訝異。當然，空間還足夠負荷更多會員，可以慢慢來。更重要的是我們的教練需要持續進修。我持續送他們到海外進修因為有太多新東西了！我也常常寄一些報章資訊給他們，大約每個月5-6次，所以他們可以直接和學員分享。正式開幕我們會有一些促銷活動配合國慶日、情人節及農曆新年。為此，我們著重在愛的傳遞，例如一個「兩人入會一人免費」專案，如果兩人同時加入，你的伴侶得以免費。想要健康的人總是希望身邊的人或是他們的另一半也一樣健康，這也是我們(健身房)在推廣的概念。

汶萊時報：目前有300名常駐會員，那如果明年達到500名呢？

吳尊：我們會擴建增資，這沒有問題。我不會忽視空間短缺的問題或是試著省錢，重點是這對汶萊長期發展是好的。我真的希望大家可以過健康的生活。所以，例如說 Serusop分店一樓目前租給其他店商，如果有很龐大的需求，我們會把這空間拿回來做健身房。像Kiulap 分店已經有計畫要擴建或改裝，很快就會動工。

汶萊時報：我注意到Serusop分店和Kiulap分店裝潢非常的不同！為什麼呢？

吳尊：Kiulap，就如同你所看到的，是比較傳統一點然後我們希望Serusop分店可以提供另一種感覺。比較先進、比較流行，給會員新鮮的感受。我們花了許多心思在室內設計，但就像我說的，這是為了長期發展。

汶萊時報：Fitness Zone最近甚至擴張到上海了，可以告訴我們那邊健身房的狀況？有其他版圖擴張的計畫嗎？

吳尊：在上海的分店是和一兆樹德合作的吳尊館。對方也是中國最大的健身連鎖企業擁有近100家店面。我們今年還計畫在中國另外再開一家吳尊館。但和一兆樹德合作的部分只有在中國，希望今年可以在沙巴(馬來西亞)開一家分店，已經有合作對象在接洽，新加坡也有機會我們還在嘗試當中。我希望會員們都可以在世界各國的分店直接使用健身設備。也希望透過這樣的交流可以提升教練們的經驗。

汶萊時報：話題回到汶萊，你覺得現在國人對健康有比較注重嗎？

吳尊：是的，絕對的。隨著愈來愈多會員的註冊我們相信如此而且我也很開心大家對健康更加注重，而且為了健康來雕塑自己的身材、讓自己看起來更健美。我想電視的影響很大，許多汶萊人因為看電視而開始去注重自己的身材而且保持健康。我相信在汶萊這個觀念正在推廣。

汶萊時報：Fitness Zone 還有什麼計畫嗎？

吳尊：另外就是我們要成立FZ慈善基金會，要幫助許多國內的NGOs。我們覺得持續參與慈善是重要的而且這種善念可以被推廣。舉例來說，當你參與慈善時會感到快樂，那份喜悅也會傳染給小孩和身邊的人。對社會來說這很重要因為我們可以讓那些比較弱勢的人得到幫助，進而讓社會變得更好。

汶萊時報：大家都知道即使你人在國外仍舊關心汶萊時事和發展，可以和我們分享一些你對汶萊經濟的看法？

吳尊：我覺得有點可惜的就是我們缺乏誘因。例如之前水晶公園的活動是和帝國飯店合作。汶萊沒辦法完全依賴帝國飯店。我們需要更多國際性的活動來吸引外國人。例如，有些國家會承辦F1賽車比賽或網球聯賽。至於觀光業，我過去的三年裡是台灣觀光局對日本及韓國的代言人，我們辦了許多和媒體合作的活動，舉行發布會、見面會等。這些都是爭取曝光率和投資的做法。如果你真的要推廣觀光，汶萊需要更多的曝光率和投資來達到。我個人一直很希望的是今年可以有台灣和汶萊的直航班機。這也是推廣觀光的一大要素─直航！我也希望汶萊可以製作很好的觀光廣告，像是我看過很多馬來西亞和杜拜的，汶萊也需要一個。我相信我們可以逐漸穩定成長。

汶萊時報：最後，可以告訴我們你今年的計畫嗎？

吳尊：去年我拍了一步電視劇(陽光天使)和一部電影(大武生)，今年主要宣傳這兩部作品。還有一個重要行程是要發行一本我寫的書。所有的營餘捐出做公益，這也是我想做2-3年的事情，希望這本書可以今年發行！

汶萊時報

AS FITNESS Zone gears to open its newest branch in Serusop in the next few weeks, the gym is already looking towards further expansion amid strong take-up of new members.

Wu Chun, gym owner and international movie star, said Fitness Zone wouldn't hesitate to open more branches should there be demand.

Wu, who is back for his yearly Lunar New Year holiday, spoke to The Brunei Times about plans for the year and his hopes for the Sultanate.

BT: So when will Fitness Zone Serusop officially open and what are your expectations with a new branch?

Wu: The launch date is February 13, and so far, the response has been pleasantly surprising. Our members have doubled over the last year as last time, we would have about 150 a month, but now, we have around 300. So there are a lot of people coming in and we were initially shocked. Of course, there can still be a lot more but in all honesty, there's no rush. What's important is our instructors keep improving themselves. I've been sending them constantly overseas because there's a lot to see out there. I also send them articles, maybe five to six a month, so they can share with our customers as well. So with the official opening, we have quite a few promotions to go along as people will be celebrating National Day, Valentine's Day and the Lunar New Year. With that, we will focus on the gift of love, a 'buy one take one' promotion, so if you join, your partner joins for free. People who want to be healthy, usually want people around them or their partners to be healthy as well, that's what we are encouraging.

So now, there are 300 gym-goers, what happens if you get 500 by next year?

We will expand, that's not a problem. I won't ignore the fact that there's a shortage of space and try to save costs. This is important as it's for the long run for the benefit of the people here in Brunei. I really want them to look towards a healthy lifestyle. So, for example, the ground floor of Serusop is currently leased to other tenants. Should we receive overwhelming response, we will take over the ground floor in the future. As for Kiulap, we already have plans to renovate to have a bigger space and that will happen soon.

I noticed that the Serusop branch looks different from the one in Kiulap. Why?

Kiulap, as you can see, is more traditional and we wanted the Serusop gym to have a different feel. Here it's more modern, fashionable and this gives customers a fresher perspective. We've spent quite a bit on the interior design, but like I said, it's for the long term.

Fitness Zone recently expanded all the way to Shanghai as well, can you tell us about the gym there and other expansion plans?

In Shanghai, we are partnering with a gym called Tera Wellness, which is one of the biggest chains in China with almost 100 outlets. The gym is called Tera Wellness Fitness Zone and we will have another one opening this year. However, that particular gym is exclusive to China and won't be part of the expansion plans to other countries like Singapore or Sabah. We are hoping that in Sabah, we can have one open this year as people have approached us for franchising opportunities. Singapore is another area we are looking at. We are looking into that possibility. With having gyms in other countries, I want the members to be able to use the facilities in all countries. With inter-changeable members, I also hope that our instructors can do that as well to learn from each other.

Back to Brunei, is the health awareness amongst locals getting better?

Yes, definitely. With the increase of member subscriptions we believe so and I'm glad that people are aware of their health and are aiming to be fit and look good. I think a lot of this has got to do with showbusiness, there's a lot of influence there. Many Bruneians watch television and there are a lot of inspiration to make people want to get in shape and stay healthy. So in Brunei, I do believe that the perception is changing.

What else is in store for Fitness Zone?

Another thing would be the start of our Fitness Zone Charity Fund which is aimed to help various NGOs in the country. We feel that it's important to keep doing charity work as our actions can always influence someone. For example, when you do something for charity, you feel good, you're happy and that rubs off on your child or people around you. It's important to society because we are able and we can help the less-fortunate to slowly make the world a better place.

It's no secret that you've always cared about Brunei and what's happening here even though you are away, can you share a bit of what can be applied to Brunei in terms of the economy?

What I find a pity is the lack of a huge attraction. Last time with the Jerudong Park playground around, it was a selling point along with The Empire Hotel. Brunei cannot rely solely on Empire Hotel, there needs to be an international event because that attracts people over. For example, some countries will bid for F1 races or tennis tournaments. As for tourism, I am currently an ambassador for Taiwan's tourism to the Japanese and Korean market over the past three years. We do a lot of activities with the media and hold press conferences. It's all about exposure and investment. If you want to push for tourism, Brunei needs more exposure and needs investment to improve. One thing I'm really hoping for this year is direct flights between Brunei and Taiwan, that's one of the key factors for tourism, direct flights. I also hope that Brunei has a good introduction video, as I've seen a lot of tourism videos from Malaysia and Dubai, and Brunei needs one as well. I do believe, we can do it slowly and steadily.

Lastly, can you tell us about your plans for the year.

I shot a movie and a drama last year, so we will be strongly promoting this over the year. One of the main agendas is to publish a book I've written. All of the profits from the book will go to charity and this is something that I've been thinking about for two to three years, so we hope the book will be published this year.

The Brunei Times